AD POLICY
What can run in the status area.
A status area is a quiet place. These rules keep it that way for the people who chose to see ads there.
Every ad is reviewed
A person reviews each creative and its destination before it can run. A winning slot bid enters the serving list only after that review.
What a creative contains
A sponsor name, one short line, an optional two-character or logo tile and an accent colour, plus one HTTPS destination. You preview it at its real compact size before submitting.
Not allowed: deception
Impersonating another company or Apple, fake system alerts or fake macOS controls, phishing, misleading claims, and anything that pretends to be a notification from the user's Mac.
Not allowed: harm
Malware, forced or disguised downloads, destinations that redirect somewhere other than the one approved, and pages that ask for passwords or payment details unrelated to the advertiser.
Not allowed: restricted content
Adult content, illegal goods or services, hate, harassment, and content that targets people by sensitive characteristics.
Categories people chose
Ads run only in categories a user opted into. A sponsor in a category that user did not choose is not shown to them.
Readable and honest
The line must be legible at status-area size, and claims such as prices, discounts or results must be true on the destination page.
Changes after approval
Changing the destination or creative after approval may send it back to review. An approved ad can be paused or removed if it is later found to break these rules.